Four Wisconsin Broadcasters have been chosen as WBA Local Broadcast Legends and will be recognized during the Keynote Luncheon on Thursday, June 23 as part of the WBA’s Summer Conference.
Local Broadcast Legends Award
The Wisconsin Broadcasters Association Local Broadcast Legends Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results Radio. The first award was given posthumously to Norm Habeck, a former Results Radio employee. The Local Broadcast Legends Award is a great honor and recognition for individuals that work behind the scenes and within their communities fulfilling the commitment broadcasters have made to serve their local communities. They are individuals that exemplify localism. This award is a means to extend recognition of these individuals beyond their local communities. - MORE -
The Wisconsin Broadcasting Museum debuted a new exhibit in March, courtesy of Bob Lazar. Bob submitted a wonderful archive documenting the 32-year career of his grandfather, Bob Heiss of WTMJ. This exhibit features audio, video, photographs and news clippings.
The Museum site added a new Personalities category to the Memory Salon to accommodate this type of content. If you have a family member with a Wisconsin broadcasting career who deserves a public exhibit on the Museum site, please get in touch. The Museum can digitally showcase your memories to help us preserve Wisconsin’s rich broadcasting history.
For the third year in a row, the Wisconsin Broadcasters Association (WBA) and WBA Foundation (WBAF) provided underwriting for our High School Initiative for the 2015-2016 school year.
The program is designed to target juniors and seniors in high school who are interested in broadcasting, marketing, and/or engineering.
Ken Beno, our own WBA Education Chair who leads the project, has had a busy year! In addition to seven presentations this fall at Appleton North, Whitnall (Greenfield), Kiel, and Lincoln (Manitowoc), 201 students from thirty-five schools (see the list below**) attended sessions at the Future Business Leaders of America (FBLA) regional meeting in February at Chequamegon High School in Park Falls, and the DECA State Career Development Conference in Lake Geneva in March.
DECA stands for “Distributive Education Clubs of America” which is an international association of high school and college students and teachers of marketing, management, entrepreneurship in business, finance, hospitality, and marketing sales and service. A display with information on broadcast careers was set up the second day of the DECA conference.
The workshop featured broadcast careers with the emphasis on sales and marketing.
**Appleton East, Appleton West, Arrowhead (Hartland), Badger (Lake Geneva), Brown Deer, Dodgeville, Gibraltar (Fish Creek), Green Bay West, Holmen (Near Lacrosse), Indian Trail (Kenosha), Janesville Parker, Kettle Moraine (Wales), La Crosse Central, Madison West, McFarland, Menomonie, Mosinee, Mt. Horeb, Necedah, New London, Northwestern (Maple), Oconomowoc, Sheybogan North, Slinger, Sparta, Tomah, Wausau West, West Salem, Medford, Chequamegon (Park Falls), Superior, Colfax, Somerset, Baldwin, and Chippewa Falls.
Nine years ago, your WBA Foundation initiated a pilot project aimed at identifying and training new sales personnel for Wisconsin radio and television stations.
The WBA Foundation’s RMP Training Program is a two-day intensive broadcast sales training program conducted by Ken Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau. In essence, Ken conducts two days of training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or her certification as a Radio Marketing Professional from the RAB. Ken conducts the courses on University, College and Technical College campuses around the state. The students in these classes are mainly students from the hosting School. And, although RMP is aimed at Radio, Ken talks about TV sales, as well. - MORE -
The 2016 Walker Broadcast Management Institute, held April 26-28, was a tremendous success; hitting a record crowd of 35 and literally selling out for the first time.
The Institute—the first of its kind sponsored by a State Broadcasters Association—was held on the campus of the University of Wisconsin-Madison in conjunction with the UW School of Business. We are proud to have 8 more graduates this year from the 3-year module, bringing our total number of graduates up to 119, since the Institute began in 1998.
WBA Foundation Educational Support Grant Program Taking Applications Now!
In 2010, the Wisconsin Broadcasters Association Foundation Board of Directors created the Educational Support Grant Program. This program awards up to $10,000 annually to assist non-profit college and technical school broadcast education programs to acquire equipment, hardware, software, and/or other teaching materials necessary to conduct broadcast education programs and promote careers in broadcasting.
We invite communications educators to submit grant proposals for 2016 and we encourage educators to spread the word about the WBA Foundation’s Educational Support Grant Program.
For 2015, the WBA Foundation Board approved five grants totaling $10,607. The program has generated excellent response. Since the inception of the program, the WBA Foundation Board has issued $163,358 in Educational Support Grants.
“Student storytellers” is a new place to go for students and broadcasters.
This new WBA newsroom initiative is designed to foster a dialogue between Wisconsin Broadcasters and students at Wisconsin schools and universities.
Students, this is the place for you, your compelling stories, creatively told, on topics that interest you. It’s the place to showcase your ideas and work, to reporters, news directors, general managers, and producers. It’s the place get feedback and share ideas.
Broadcasters, this is the place to see new work, to find the new storytellers, and to start a dialogue. It’s your own focus group with upcoming talent. Have a question on what drives the new generation? This is the place to ask.
Broadcasting is a dynamic business. We are media companies with web sites, mobile, news, sports, emergency information, music and entertainment. Thousands of Wisconsinites invite us into their homes, autos and cell phones every day.
All of this depends on great storytelling, and this is the place for students and professionals to meet, and share.