Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

A WBA Foundation program is preparing college and high school students for careers in broadcast marketing.

Ten years ago, your WBA Foundation initiated a pilot project aimed at identifying and training new sales personnel for Wisconsin radio and television stations. The Radio Marketing Professional Certification Program is a two-day intensive broadcast sales training program conducted by Ken Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau (RAB).  Beno conducts two days of training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or her certification as a Radio Marketing Professional from the RAB.  … Read More

The general manager of a La Crosse television station generously donated more than half of his winnings from the WBA Foundation’s 50/50 Raffle at the WBA Awards Gala.

WBKT-TV General Manager Scott Chorski donated an extra $500 of his winnings back to the Foundation, providing the Foundation with a grand total of $1,350. Thank you Scott!  … Read More

The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor broadcasters that have devoted a minimum of 15 years to the broadcasting industry including a minimum of 10 years as a Wisconsin broadcaster. The award recognizes an individual’s history of exemplary leadership in community and statewide service as a broadcast professional.

The first 12 members of the Hall of Fame were inducted during the 1989 WBA Summer Conference. Since 1989, 136 outstanding broadcasters have been honored with Hall of Fame inductions.

Inductees are chosen each year from nominations by WBA members, family members and friends.  … Read More

Four Wisconsin Broadcasters have been chosen as WBA Local Broadcast Legends and will be recognized during the Keynote Luncheon on Thursday, June 15 as part of the WBA’s Summer Conference. 

The Wisconsin Broadcasters Association Local Broadcast Legends Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results Radio. The first award was given posthumously to Norm Habeck, a former Results Radio employee. The Local Broadcast Legends Award is a great honor and recognition for individuals that work behind the scenes and within their communities fulfilling the commitment broadcasters have made to serve their local communities.  … Read More

Nine new Walker Broadcast Management Institute graduates marked their end to the three year cycle of classes on April 20.

The graduates were serenaded with Pomp and Circumstance at the Fluno Center on the UW-Madison campus during a graduation ceremony. The students and recent Institute graduates heard from Deb Houden, PhD, an adjunct faculty member at the Wisconsin School of Business who talked about negotiation.

The graduation means nine positions are open for next year’s incoming class. The classes run in three year cycles, but students can join any year.

This year’s graduates are:

Bruce Barrows,  … Read More

Nine new Walker Management Institute graduates were serenaded Wednesday night with Pomp and Circumstance at the Fluno Center on the UW-Madison campus.

The students and recent Institute graduates heard from Deb Houden, PhD, an adjunct faculty member at the Wisconsin School of Business who talked about negotiation.

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A Green Bay radio station is celebrating 40 years on the air.

WIXX is on air at 101.1 FM and launched its current Top 40 format on Feb. 12, 1977.

To mark the occasion, the station played back memories submitted by past DJs, WIXX listeners and jingles from years past.

Boasting one of the largest FM signals in America, WIXX became known as “The Big One.”

“A radio station is merely a studio, some equipment, a transmitter and tower but when you add people, it becomes a living, breathing thing,” said Midwest Communications Vice President of Programming Jeff McCarthy.  … Read More

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Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.