Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor those broadcasters who have devoted their careers to broadcasting and its development in Wisconsin, to recognize their outstanding service to broadcasting, their communities, and their state, over at least a fifteen-year career in the industry, at least ten of which were served in Wisconsin.

The first twelve members of the Hall of Fame were inducted during the 1989 WBA Summer Conference. Since 1989, 127 outstanding broadcasters have been honored with Hall of Fame inductions. Inductees are chosen each year from among nominations by WBA members. Broadcasters who have been inducted into the Hall of Fame include managers, personalities, engineers, reporters, educators and those broadcasting pioneers who were at once all of the above. The 2015 inductees are Don Carmichael, Dr. Charles A. Culver, Sandra K. Shockley, Mike Sullivan, and Tom Walker. -MORE-

HOF pic for web

Bringing the Total Number of Graduates to 111

The 2015 Walker Broadcast Management Institute, held April 21-23, was a success with 30 broadcasters taking part. The Institute—the first of its kind sponsored by a state broadcasters association—was held on the campus of the University of Wisconsin–Madison in conjunction with the UW School of Business. We are proud to have ten more graduates this year from the three-year module, bringing our total number of graduates up to 111 since the Institute began in 1998.

This year’s three-day Management Institute spent full days on the following topics:
• Day 1 featured Creativity with Robert Shaver;
• Day 2 featured Managing Your Stress Before It Manages You along with How To Spring the Time Trap with Deborah Spring Laurel; and
• Day 3 featured Marketing with Linda Gorchels. -MORE-

Helps Provide Sales Reps/Interns for YOUR Station

Eight years ago, your WBA Foundation initiated a pilot project aimed at identifying and training new sales personnel for Wisconsin radio and television stations. The WBA Foundation’s RMP Training Program is a two-day intensive broadcast sales training program conducted by Ken Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau.

In essence, Ken conducts two days of training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or her certification as a Radio Marketing Professional from the RAB. Ken= conducts the courses on University, College and Technical College campuses around the state. The students in these classes are mainly students from the hosting School. And, although RMP is aimed at Radio, Ken talks about TV sales, as well.

During the 2014-2015 school year, Ken conducted five such sessions:

  • UW-Oshkosh, September 30 & October 2, 2014 (18 participants, all certified as RMPs)
  • UW-River Falls, October 7 & 9, 2014 (16 participants, all certified as RMPs)
  • Northcentral Technical College in Wausau on November 4 & 7, 2014 (11 participants, all certified as RMPs)
  • UW-Madison, November 13 & 18, 2014 (15 participants, all certified as RMPs)
  • UW-Stevens Point, April 7 & 10, 2015 (15 participants, all certified at RMPs)

In 2012, Ken added a new questionnaire aimed at gauging the interest of the students in pursuing a career in broadcast sales as well as their desire to do an internship or job shadow. Ken has compiled the names and contact information for all the students along with answers to his survey. This information was e-mailed to general managers and sales managers on April 26; just contact the WBA if you’d like this information and did not receive it.

Please click here for more information.

The WBA and the WBA Foundation appreciate those who have already made the commitment and chosen “Broadcast Engineering” as a profession.

We realize that all broadcast engineers must stay current in broadcast engineering knowledge, skills, practices and technologies, and that involves an investment of time and money.

As the broadcast industry evolves, so must our understanding of how to implement new media transmission. Unfortunately, often busy schedules and tight budgets for most engineering departments do not permit engineers to learn new skills and acquire understanding of new technology. How are broadcast engineers able to keep up to date so that our industry thrives? - MORE -

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Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.