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Our Mission

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

 

CURRENT HEADLINES

Five Broadcasters to be Inducted Into WBA Hall of Fame

The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor those broadcasters who have devoted their careers to broadcasting and its development in Wisconsin, to recognize their outstanding service to broadcasting, their communities, and their state, over at least a fifteen-year career in the industry, at least ten of which were served in Wisconsin.
 

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Walker Broadcast Management Institute Adds 6 More Graduates

The 2013 Walker Broadcast Management Institute, held May 14-16, was a success with 23 broadcasters taking part. The Institute - the first of its kind sponsored by a State Broadcasters Association, was held on the campus of the University of Wisconsin-Madison in conjunction with the UW School of Business. We are proud to have 6 more graduates this year from the 3-year module, bringing our total number of graduates up to 97, since the Institute began in 1998.
 

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RMP Program - Potential Sales Reps/Interns for YOUR Station

Six years ago, your WBA Foundation initiated a pilot project aimed
at identifying and training new sales personnel for Wisconsin radio
and television stations. The WBA Foundation’s RMP Training Program
is a 2-day intensive broadcast sales training program conducted by Ken Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau. In essence, Ken conducts 2 days of training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or her certification as a Radio Marketing Professional from the RAB. Ken conducts the courses on University, College and Technical College campuses around the state. The students in these classes are mainly students from the hosting School; however, the classes are open to anyone who is not currently a broadcast salesperson. And, although RMP is aimed at Radio, Ken talks about TV sales, as well.

During the 2012-2013 school year, Ken has conducted 4 such sessions:

• UW-Oshkosh, September 25 & 27, 2012 (24 participants – all certified as RMP’s)
• UW-Madison, October 8 & 10, 2012 (17 participants – all certified as RMP’s)
• Northcentral Technical College in Wausau on October 30 & November 2 (10 participants – all certified as RMP’s)
• UW-Stevens Point, April 2 & 5, 2013 (11 participants – all certified as RMP’s)

This year Ken has added a new questionnaire aimed at gauging the
interest of the students in pursuing a career in broadcast sales as well as their desire to do an internship or job shadow. As a result – we now have the names and contact information for all the students along with answers to Ken’s survey. This information was recently e-mailed to all General Managers and Sales Managers.

Since the beginning of the WBA Foundation’s RMP program, starting with our first seminar in February 2007, 513 students have been certified as Radio Marketing Professionals. A total of 32 seminars have been offered through April 2013. Seven have been presented at Northcentral Technical College in Wausau, six each at UW-Madison and UW-Stevens Point; and five at UW-River Falls. UW-Oshkosh has participated in four, UW Green Bay has hosted two; and UW-La Crosse and Nicolet Area Technical College in Rhinelander have each presented one.

If you have any other suggestions or comments on the WBA Foundation’s RMP program, please let us know.

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2012 SCHOLARSHIPS AWARDED

 

Congratulations to the 2012 Scholarship Recipients

Brandon Kinnard
Results Broadcasting Scholarship
Jocelyn Van Beek
Morgan Murphy
Scholarship
Christopher Vosters
WBA Foundation Scholarship
Daniel Waterman
Howard Gernetzke Scholarship

 

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