Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

Helps Provide Sales Reps/Interns for YOUR Station

Eight years ago, your WBA Foundation initiated a pilot project aimed at identifying and training new sales personnel for Wisconsin radio and television stations. The WBA Foundation’s RMP Training Program is a two-day intensive broadcast sales training program conducted by Ken Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau.

In essence, Ken conducts two days of training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or her certification as a Radio Marketing Professional from the RAB. Ken= conducts the courses on University, College and Technical College campuses around the state. The students in these classes are mainly students from the hosting School. And, although RMP is aimed at Radio, Ken talks about TV sales, as well.

During the 2014-2015 school year, Ken conducted five such sessions:

  • UW-Oshkosh, September 30 & October 2, 2014 (18 participants, all certified as RMPs)
  • UW-River Falls, October 7 & 9, 2014 (16 participants, all certified as RMPs)
  • Northcentral Technical College in Wausau on November 4 & 7, 2014 (11 participants, all certified as RMPs)
  • UW-Madison, November 13 & 18, 2014 (15 participants, all certified as RMPs)
  • UW-Stevens Point, April 7 & 10, 2015 (15 participants, all certified at RMPs)

In 2012, Ken added a new questionnaire aimed at gauging the interest of the students in pursuing a career in broadcast sales as well as their desire to do an internship or job shadow. Ken has compiled the names and contact information for all the students along with answers to his survey. This information was e-mailed to general managers and sales managers on April 26; just contact the WBA if you’d like this information and did not receive it.

Please click here for more information.

In 2010, the Wisconsin Broadcasters Association Foundation Board of Directors created the Educational Support Grant Program. This program awards up to $10,000 annually to assist non-profit college and technical school broadcast education programs to acquire equipment, hardware, software, and/or other teaching materials necessary to conduct broadcast education programs and promote careers in broadcasting. We would like to invite communications educators to submit grant proposals for 2015 and we encourage educators to spread the word about the WBA Foundation’s Educational Support Grant Program. For 2014, the WBA Foundation Board approved five grants totaling $10,935. The program has generated excellent response. Since the inception of the program, the WBA Foundation Board has issued $152,751 in Educational Support Grants. -MORE-

The WBA and the WBA Foundation appreciate those who have already made the commitment and chosen “Broadcast Engineering” as a profession.

We realize that all broadcast engineers must stay current in broadcast engineering knowledge, skills, practices and technologies, and that involves an investment of time and money.

As the broadcast industry evolves, so must our understanding of how to implement new media transmission. Unfortunately, often busy schedules and tight budgets for most engineering departments do not permit engineers to learn new skills and acquire understanding of new technology. How are broadcast engineers able to keep up to date so that our industry thrives? - MORE -

home

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.