Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

JT Koser, Koser Radio Group, graciously donated his winnings from the WBA Foundation’s 50/50 Raffle back to the Foundation, providing the Foundation with a grand total of $1,700. The raffle took place as part of Wednesday night’s Exhibit Reception at the WBA Summer Conference. Thank you, JT!

Koser Gives Back
Michelle Vetterkind, WBA Foundation President & CEO; JT Koser, Koser Radio Group and David Sanks, WBA Foundation Chair

 

The 2014 Walker Broadcast Management Institute, held May 13-15, was a success with 24 broadcasters taking part. The Institute – the first of its kind sponsored by a State Broadcasters Association, was held on the campus of the University of Wisconsin-Madison in conjunction with the UW School of Business. We are proud to have 4 more graduates this year from the 3-year module, bringing our total number of graduates up to 101, since the Institute began in 1998.

Read more

Seven years ago, your WBA Foundation initiated a pilot project aimed at identifying and training new sales personnel for Wisconsin radio and television stations. The WBA Foundation’s RMP Training Program is a 2-day intensive broadcast sales training program conducted by Ken Beno, WBA Education Committee Chair, in cooperation with the Radio Advertising Bureau. In essence, Ken conducts 2 days of training based on RAB training materials and then administers a test which, if passed, results in a student/trainee receiving his or her certification as a Radio Marketing Professional from the RAB. Ken conducts the courses on University, College and Technical College campuses around the state. The students in these classes are mainly students from the hosting School; however, the classes are open to anyone who is not currently a broadcast salesperson. And, although RMP is aimed at Radio, Ken talks about TV sales, as well.  - MORE -

By: Ken Beno, WBA Education Committee Chair

Ken-BenoI learned a lot about the future careers possible in broadcasting, engineering and interesting perspectives in ethics…..While I had some knowledge going into the sessions I attended, it was great learning even more and hearing experiences from professionals in the business……I learned a lot about lighting. I can’t wait to go back and share the info with others…… I picked-up a lot about sports reporting and ways to modernize a resume.

Those were just a few of the comments from over 110 students from 21 different schools including two high schools who attended the 2014 WBA Student Seminar on Saturday, March 1st at the Madison Marriott. Another successful event can be attributed to the hard work of the WBA Education Committee in putting together an outstanding program featuring Marquette grad and WGN-TV, Chicago Evening Anchor, Mark Suppelsa, who has roots in Wisconsin working at WAOW in Wausau and WFRV-TV in Green Bay. An important factor is the financial support from the WBA in helping to pay for hotel rooms for students who traveled from distant areas around the state. I have the pleasure of being the chair of this active and hard working group of educators and commercial broadcast professionals.  - MORE -

Plus Two New Projects Underway

Have you seen the Wisconsin Broadcasters Hall of Fame virtual display at the WBA Foundation’s online Wisconsin Museum of Broadcasting?

On behalf of the WBA and WBA Foundation Boards, I’m pleased to announce that 10 new commemorative videos have been added to the Museum! Our five inductees from this year (Dave Carlson, William T. Evjue, Karl F. Schmidt, Scott M. Trentadue, and Bill Vancil) in addition to 5 more that were part of the video backlog (Tom Bolger, George Frechette, Howard Gernetzke, Bart Kellnhauser, and Andy Spheeris).

Besides our annual inductions, the WBA Foundation has been working on a long-term project to complete such commemorative videos for all Hall of Fame members. The use of videos at the induction ceremonies did not begin until 2004, leaving a backlog of over 78 videos of which 43 have now been completed (one more is “in progress”).

At our recent meeting in May, the WBA Executive Committee and Board moved to donate the necessary funds to the WBA Foundation to complete production of the 45 remaining videos. Longtime WBA Hall of Fame Video Executive Producer Jane Bartell will be working with several other producers, all of whom have produced our Hall of Fame videos in the past, with the goal being for the entire backlog to be completed within two years.

And…there’s more good news: at that same meeting, the WBA Executive Committee and Board also moved to donate additional funds to the WBA Foundation. We’ve heard about a variety of accessibility, visibility and usability issues on the Museum and WBA Foundation sites from many members, and we’ll be making some exciting changes to both sites to make them platform independent, responsive to any device, including mobile, as well as making them both search and social-friendly.

NOTE: while the Board did vote to donate the necessary funds to complete these projects, please know that any and all financial contributions would be greatly appreciated.

Lots of exciting stuff going on at your WBA and your WBA Foundation!

home

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.