The Wisconsin Broadcasters Association
Foundation contribution to broadcasting in Wisconsin
encompasses a strategic, long term vision for enhancing,
promoting and supporting the broadcast industry by
encouraging the preservation of broadcast history,
participating in public affairs activities in the State
of Wisconsin and providing educational opportunities for
professional broadcasters and those who seek future
careers in the broadcast industry.
CURRENT HEADLINES
Five Broadcasters to be Inducted Into WBA Hall
of Fame
The Wisconsin Broadcasters Hall of Fame
was created in 1989 to honor those broadcasters
who have devoted their careers to broadcasting
and its development in Wisconsin, to recognize
their outstanding service to broadcasting, their
communities, and their state, over at least a
fifteen-year career in the industry, at least
ten of which were served in Wisconsin.
Walker Broadcast Management Institute Adds 6
More Graduates
The 2013 Walker Broadcast Management
Institute, held May 14-16, was a success with 23
broadcasters taking part. The Institute - the
first of its kind sponsored by a State
Broadcasters Association, was held on the campus
of the University of Wisconsin-Madison in
conjunction with the UW School of Business. We
are proud to have 6 more graduates this year
from the 3-year module, bringing our total
number of graduates up to 97, since the
Institute began in 1998.
RMP Program - Potential Sales Reps/Interns for
YOUR Station
Six years ago, your WBA Foundation
initiated a pilot project aimed
at identifying and training new sales personnel
for Wisconsin radio
and television stations. The WBA Foundation’s
RMP Training Program
is a 2-day intensive broadcast sales training
program conducted by Ken Beno, WBA Education
Committee Chair, in cooperation with the Radio
Advertising Bureau. In essence, Ken conducts 2
days of training based on RAB training materials
and then administers a test which, if passed,
results in a student/trainee receiving his or
her certification as a Radio Marketing
Professional from the RAB. Ken conducts the
courses on University, College and Technical
College campuses around the state. The students
in these classes are mainly students from the
hosting School; however, the classes are open to
anyone who is not currently a broadcast
salesperson. And, although RMP is aimed at
Radio, Ken talks about TV sales, as well.
During the 2012-2013 school year, Ken has
conducted 4 such sessions:
• UW-Oshkosh, September 25 & 27, 2012 (24
participants – all certified as RMP’s)
• UW-Madison, October 8 & 10, 2012 (17
participants – all certified as RMP’s)
• Northcentral Technical College in Wausau on
October 30 & November 2 (10 participants – all
certified as RMP’s)
• UW-Stevens Point, April 2 & 5, 2013 (11
participants – all certified as RMP’s)
This year Ken has added a new questionnaire
aimed at gauging the
interest of the students in pursuing a career in
broadcast sales as well as their desire to do an
internship or job shadow. As a result – we now
have the names and contact information for all
the students along with answers to Ken’s survey.
This information was recently e-mailed to all
General Managers and Sales Managers.
Since the beginning of the WBA Foundation’s RMP
program, starting with our first seminar in
February 2007, 513 students have been certified
as Radio Marketing Professionals. A total of 32
seminars have been offered through April 2013.
Seven have been presented at Northcentral
Technical College in Wausau, six each at
UW-Madison and UW-Stevens Point; and five at
UW-River Falls. UW-Oshkosh has participated in
four, UW Green Bay has hosted two; and UW-La
Crosse and Nicolet Area Technical College in
Rhinelander have each presented one.
If you have any other suggestions or comments on
the WBA Foundation’s RMP program, please let us
know.
2012 SCHOLARSHIPS AWARDED
Congratulations to the
2012 Scholarship Recipients
Staff
& Leadership
