Innovation was the hallmark of Strachota’s 19-year career in Milwaukee radio. He started in 1959 at what was then WRIT AM/FM and worked there until 1978. In 1962, he turned WRIT-AM, Milwaukee’s top “Top 40 Hits” station, into one of the first fully-automated radio stations in the country. He was also one of the first broadcasters in the country to grasp the concept of niche programming in radio. He designed the first “For Women Only” format for his FM station, even changing its call letters to WFWO-FM. Then, when the Top 40 format waned as a viable force on AM radio, he became the first commercial radio broadcaster in Wisconsin to use an “All News” format, programming WRIT-AM for All News in 1972. He was also extremely active in Milwaukee community affairs and was one of the founders and initial board members of two of Milwaukee signature events: the internationally famous SummerFest and the Vince Lombardi Memorial Golf Classic which has raised millions of dollars of funding for cancer research. He served the broadcast industry in Wisconsin with distinction, sitting for two terms on the Wisconsin Broadcasters Association Board of Directors and serving a term from 1976-77 as the Association’s President.