Larry Busse

Larry Busse
Inducted: 2000

His broadcast career began in 1961 as Farm Director at WBAY-TV, Green Bay. In 1965, he joined the sales department of WLUK-TV, Green Bay, starting a 19 year tenure with the Post Corporation. During that time, he managed Post Corporation television stations in Marquette, Michigan, Rochester, New York, and WLUK-TV and WEAU-TV, Eau Claire, as well as its sister stations, WAYY-AM/WAXX-FM. In 1984, he became President of Gillett Communications which had acquired the Post Corporation stations. From 1987-1998, he was President of Busse Communications, heading up a group of stations, including WEAU-TV, that were spun off from Gillett. He served on the Board of Directors of the Michigan and New York State Broadcasters Associations and on the National Association of Broadcasters Small Market Advisory Committee.