He began his broadcasting career in 1962 at WLHA-FM, the student radio station of University of Wisconsin-Madison, spinning records on a weekly jazz music show. His professional career began at WSPT, Stevens Point in 1963, and then followed disc jockey/program director stints at WISM, Madison, WDUZ, Green Bay, and a ten-year run at WTSO/WZEE, Madison. Staying in Madison, he moved into general management, putting WMMM-FM on the air in 1991, and then at WOLX-FM from1995-1997. In 1998, he moved on to Troy Research, a radio, television and motion picture market research firm. Throughout his broadcast career, he was dedicated to the music of his times, especially that of aspiring local musical artists and groups, whose recordings he frequently included in his play lists, regardless of the formats with which he worked. He was honored with the Gavin Reportís Program Director of the Year award in 1987 and 1988; Billboard Magazineís Operations Manager of the Year in 1988; WAMIís Music Person of the Year Award in 2001, and the Madison Area Music Awards Lifetime Achievement Award in 2007.