ENDORSED BY THE RADIO ADVERTISING BUREAU
The Wisconsin Broadcasters Association Foundation (WBAF) offers a special broadcast marketing seminar to Wisconsin College students. The WBA Foundation has pledged its financial support for the ninth year so that a student can take advantage of the Radio Advertising Bureau’s (RAB) Certification program to become a Radio Marketing Professional (RMP). The highly regarded RMP certification seminar, sponsored by the WBA Foundation, is presented in a two day format. No travel is involved. The seminar has been offered at UW-Madison, UW-Stevens Point, UW-River Falls, UW-Green Bay, UW-Oshkosh, UW-La Crosse, North Central Technical College in Wausau, Nicolet Area Technical College in Rhinelander and Appleton North High School.
Even if students are not interested in sales or marketing, the seminar introduces them to the business portion of media and helps them understand how media sales relates to programming decisions, including those involving news and sports broadcasting. Since the beginning of the seminars in February 2007, 799 students have been certified as Radio Marketing Professionals. A total of 50 seminars have been offered through December 2017. Eleven have been presented at Northcentral Technical College in Wausau, nine at UW-Stevens Point and UW-Oshkosh, eight at UW-Madison, and seven at UW-River Falls. Appleton High School District (North, East, and West) and UW-Green Bay has hosted two, and UW-La Crosse, and Nicolet Area Technical College in Rhinelander one.
THE BENEFITS: an opportunity to take the RMP exam on campus; a greatly reduced rate for the RMP course and exam. The WBAF underwrites the remainder of the cost; expert assistance with exam material from a veteran instructor; acquisition of RMP certification to add to a resume; additional broadcast marketing knowledge to supplement what is being taught in the college classroom; and if desired, the name of the student sent to stations around the state. Thanks to the generous financial support of the WBA Foundation, your cost for the two day seminar is only $20. This includes instruction, materials and the certification exam. Normal cost for the RMP is $329.
THE COURSE: The RAB’s Radio Marketing Professional (RMP) diploma course is one of the ways to get off to a profitable start. The RMP is the entry-level program in the professional certification series for sellers with less than 18 months experience. This groundbreaking course is being taught in seminar form on campuses throughout the state so valuable hours won’t be tied up with travel. Candidates must successfully complete a one-hour multiple-choice exam to earn an RMP designation and receive a handsome diploma. The exam is given on the second day of the seminar. Key concepts covered include: The Role of the Radio Marketing Consultant • Prospecting—Finding and Evaluating Prospects • Getting the First Call Appointments • Client Needs Analysis • Elements of a Good Written Proposal • Differences between Features and Benefits• Understanding Competitive Media • Benefits of Radio • Designing Successful Schedules • Role of Creative Advertising • Designing the Best Presentations • Addressing Objections and Closing • More Sales Through Buyer Style Identification • Resources of the Radio Advertising Bureau • Fundamentals of Co-op Advertising • Non-Traditional Revenue • Goals and Time Management The objectives of the WBA Foundation in offering this opportunity are to certify students to be RMP’s and to expand awareness of the advantages of a career in broadcast sales among Wisconsin college students. If you are interested in having the seminar on campus or have any questions, please email Ken Beno or Liz Boyd.
Underwritten by the Wisconsin Broadcasters Association Foundation.
Thanks to the generous financial support of the WBA Foundation, your cost for the two day seminar is only $20. This includes materials and the certification exam. Normal cost for the RMP is $329.
UPCOMING SEMINAR INFORMATION
Northcentral Technical College
Monday, Nov. 5 – 3:30 p.m. to 6 p.m. and Friday, Nov. 9 – 9 a.m. to 11:30 a.m. – Room: A235 with video connection to Antigo, Medford, Spencer, and Phillips
The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.