About the Program
2023 WALKER BROADCAST MANAGEMENT INSTITUTE
The Walker Broadcast Management Institute is now in its 24th year. The 2023 Institute marks the third year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions.
The 2023 session will be held April 25-27, 2023 in Madison.
For registration information please call the WBA office: 608-255-2600
2023 AGENDA
Day 1
Use Creativity to Solve Tough Problems and Have More Fun
Looking at the Old in a New way
Turbo brainstorming
Overcoming resistance to new ideas
Creating under fire
Making friends with Change
Daily behaviors to increase creativity.
Presented by Barry Callen. Clients from Coca-Cola to Epic Systems have invested half a billion dollars in the thousands of marketing communication ideas Barry has either created or creative-directed. He has been a highly-rated instructor at U.W. School of Business Executive Education Program and is the author of 2 books that include chapters on creativity. He studied improv comedy at Second City, has a BFA in painting, recorded an album of original songs in Nashville, and has been struck by lightning.
(Evening – dinner with group – Porta Bella)
Day 2
Developing People Around You
Build on existing coaching and communication skills to confidently coach in the following situations, individual performance improvement, peer to peer coaching, and team coaching.
Learn and practice 5 critical coaching competencies every leader (and leaders- in- training) must master.
Understand the role of motivation in coaching.
Improve the quality and delivery of feedback to others.
Understand the challenges and opportunities when coaching across generations.
Presented by Betsy Hagan, an independent consultant specializing in organizational effectiveness and talent development. Her background includes 15 years of senior leadership experience in corporate human resources and program management. She has advised companies on a variety of business improvements in the areas of strategic planning, restructuring, talent development, and cost management.
Evening guest speaker at the Fluno Center
Day 3
Marketing
How has broadcasting changed and where is it going.
Does brand still matter?
How does one prepare for the future?
What is the competition?
Presented by Scott Cooper, an accomplished and nationally recognized marketing executive and strategic advisor. For the past 14 years, Scott has been principle of Marketing Engine Group, a marketing and strategy firm building on his past work as President of advertising agency The Hiebing Group and SVP Marketing/Brand for Brown Shoe & Famous Footwear. He’s worked closely with companies large and small across consumer, B2B, and B2B2C – from Nike, Coors Beer, Walmart, AAA, Firestone. Scott has a long association with The University of Wisconsin, teaching as an adjunct professor in the business school and leading executive seminars. He is the author of three books on marketing planning, including The Successful Marketing Plan.
We would like to extend our deepest appreciation to the estate of William R. Walker which graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation.
About William Walker