Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

A television photographer working in Milwaukee is the 2021 recipient of the Rick Jowett Fellowship.

Ryan Whittaker works at WTMJ-TV. He was awarded $539 to take classes to take a series of classes on visual storytelling and drone photography through the Poynter Institute. He said his aim is to constantly improve as a photographer through training, staying active in broadcasting, and always reaching for that next step.

He said he would like to work on longer format stories and develop storytelling skills for digital and social media.

The Rick Jowett Fellowship was established in 2017 by the WBA Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin. Recipients of the fellowship can use the grant for professional development in the areas of photography and videography.

Applicants can learn more and apply here.

The annual submission deadline is June 1.

Jowett grew up in a media family and spent his career in photography working for the Wausau Herald and WMTV-TV in Madison. Rick began working with the Wisconsin Broadcasters Association in 1985 as the Association’s event photographer. He served graciously and unconditionally until his passing.

Do you know a student who could use assistance with educational expenses? 

The Wisconsin Broadcasters Association Foundation offers four scholarships that are increasing in value this year. Students who meet eligibility requirements are encouraged to apply for these scholarships:

  • David L. and Rita E. Nelson Family Fund Scholarship – $1,500 (up from $1,000)
  • Howard Gernetzke Scholarship – $1,500 (up from $1,000)
  • Morgan Murphy Media Scholarship – $2,500 (up from $2,000)
  • Wisconsin Broadcasters Association Foundation Scholarship – $2,500 (up from $2,000)

More information and the application can be found here.

Students who have completed at least one-half of their degree or graduation requirements in a media or media-related course of study are encouraged to apply.

Applicants must have either graduated from a Wisconsin high school or be attending a Higher Educational Institution in Wisconsin that has been designated as eligible by the WBA Foundation Board. To verify that your school is eligible, check out the approved school list.

Applicants must be planning a media career that includes audio, visual and digital/social media platforms.

The David L. and Rita E. Nelson Family Fund Scholarship is aimed at juniors and seniors and includes the following additional requirements:

  1. Applicant must be a junior or senior.
  2. Applicant must demonstrate financial need.

Previous WBA scholarship winners are not eligible.

The deadline for application is 4 p.m. on Friday, Nov. 5, 2021, and all applications must be received by the WBA office by this date.

The WBA Education Committee, and the stations that utilize the scholarship menu option for EEO credit, will screen all scholarship applications. The final determinations for scholarships will be made by a vote of the WBA Foundation Board of Directors. The two highest ranked applicants by the WBA Foundation Board will receive the $2,500 scholarships and the next two highest ranked will receive $1,500 scholarships.

The scholarships will be awarded at the WBA’s Student Seminar, Saturday, March 5, 2022.

A producer at WBAY-TV in Green Bay is the recipient of the Results Broadcasting Education Grant.

Morgan Schillinger graduated from St. Norbert College in 2017 and worked at WLUK-TV and WFRV-TV in Green Bay before joining WBAY-TV in June 2018. She produces newscasts daily and seeks interviews with local and national newsmakers.

Vice President and General Manager of WBAY-TV, Steve Lavin, said Schillinger was recently chosen to produce a unique new newscast, a task requiring incredible skill. He said the show has been a huge success.

“Morgan is generous, kind, and caring, and well-liked by her teammates,” Lavin wrote in his recommendation. “Although her work is behind-the-scenes, her fingerprints are all over some of our most valued programming. I’m very proud to have Morgan on the WBAY team.”

Schillinger was chosen from a long list of applicants by a subcommittee of the WBA Foundation Board.

“I feel truly blessed to have been selected for the WBA Foundation’s Results Broadcasting Education Grant,” Schillinger wrote. “Student loans can carry a heavy burden after graduation, and this will surely help me in paying mine off. I cannot thank the panel enough for selecting me. I know there were many applicants, and for that I am grateful.”

Thank you to Bruce and Don Grassman of Results Broadcasting for their vision in establishing the grant. It is an idea that is being replicated by other state broadcast associations.

“I would like Results Broadcasting to know how honored I am for this opportunity and for their generous grant,” Schillinger wrote. “This award makes a big difference for young journalists finding their way in the news industry. I would also like to thank WBAY general manager, Steve Lavin, for his wonderful letter of recommendation. I’m so lucky to work with such amazing and talented journalists at Action 2 News. It’s a blessing each and every day.”

Rachel Frye, a morning producer at WTMJ-AM in Milwaukee, was awarded the first ever Results Broadcasting Education Grant last year.

Anyone interested in applying for the grant can find more information here.

Applications for the next round will be accepted beginning Jan. 1, 2022.

Morgan Schillinger and Steve Lavin

Four scholarships will be given out during the WBA Student Seminar on March 6 to students studying broadcasting in Wisconsin. Learn more about the WBA Student Scholarship program and apply here. Interested in supporting the scholarship program? Learn more here.

The recipients are:

Reagan Zimmerman

Reagan Zimmerman is the 2021 WBA Foundation Scholarship recipient.                 

Reagan is attending the University of Wisconsin-Madison. She is majoring in Journalism, Reporting, and Strategic Communication. Reagan is planning to graduate in the spring of 2021.

Reagan’s career goal is to be a combat journalist alongside the military overseas. Her passion is to work closely with the military to highlight important stories no one else is telling.

Reagan has worked as a reporter, anchor, and producer on “The Badger Report” student newscast and was a Civilian Public Affairs Specialist for UW ROTC Badger Battalion and U.S. Army Cadet Command.

She was also an intern at NBC 15 (WMTV-TV) in Madison where she worked alongside anchor, multimedia journalists, and producers. She was a journalist for The Green Laker, and also supported ESPN and ABC as a sideline utility worker at Badger and Packer football games.

Reagan’s work is described as professional, well-organized, on point, and timely. She’s demonstrated versatility, a strong understanding of the field, and a willingness to get involved.

Tamia Fowlkes

Tamia Fowlkes the 2021 Morgan Murphy Media Scholarship recipient.                 

Tamia is attending the University of Wisconsin-Madison. She is majoring in Journalism and Political Science. Tamia is planning to graduate in the spring of 2022.

Tamia wants to pursue a career in broadcast or digital journalism that allows her to inform and address the issues of people from all different backgrounds, empowering and enabling them to further pursue their endeavors.

Tamia is involved in numerous groups on campus and already has a lot of media experience. She’s been an intern at the Wisconsin State Journal, earned an NBC Fellowship, was the CNN-NewsCo Temporary Development Coordinator, produces the “Pod-Cast Your Vote” podcast, and has written for Madison Commons, Madison365, among others.

Tamia is described by one professor as one the best undergraduates he has worked with in the last decade. He calls her a born leader with professional maturity beyond her years. Another professor says Tamia brings energy and enthusiasm to everything she does.

Sydney Trupp

Sydney Trupp is the 2021 David L. Nelson Scholarship recipient.                 

Sydney is attending the University of Wisconsin-Whitewater. She is majoring in English with a creative writing emphasis and a minor in Marketing. Sydney is planning to graduate in the spring of 2021.

Sydney’s career goal is to work for a marketing firm or advertising agency as a copywriter or in the creative department. She has an interest in digital marketing and has pursued and earned numerous certifications in the field.

Sydney was nominated and accepted into The National Society of Leadership and Success (NSLS, Sigma Alpha Pi), which is strictly awarded to a small portion of UW-Whitewater students. She’s also enthusiastically involved in numerous extra-curricular activities.

Sydney is described as having unmatched creativity and passion in marketing, attention to detail, and a strong work ethic. She’s always willing to come up with the best content.

Kingsley-Reigne Pissang

Kingsley-Reigne Pissang is the 2021 Howard Gernetzke Scholarship recipient.                 

Kingsley is attending the University of Wisconsin-Madison. She is majoring in Strategic Communications and Reporting and African-American studies with a minor in Leadership. She is planning to graduate in the spring of 2021.

Kingsley’s career goal is to own her own crisis management agency. She plans to attend graduate school for public relations in Washington D.C. where she also hopes to build her experience and network in her path to reach her goal.

Among her many roles on campus, Kingsley is President of the Student Inclusion Coalition where she received national media attention for a video she created, produced, casted, and voiced promoting diversity and inclusion on campus.

Kingsley is also one of the leading journalists for The Black Voice, which is the only UW newspaper directly serving the African-American community. She’s also served as President of the UW Black Student Union and co-chair of the UW’s Black History Month committee.

Kingsley is described as an outstanding student with skills as a leader, writer, and designer. She has an upbeat and infectious desire to give good to the world and spread her enthusiasm to others.

Results Broadcasting has established a $1,000 Education Debt Assistance Grant to help broadcasters pay off their student loans. This grant is available to individuals currently employed in Wisconsin broadcasting or related media.

Applicants must meet the following criteria:

  • Must be currently employed at a Wisconsin broadcast radio, television or related media company
  • Must have completed a minimum of one year employment with a Wisconsin broadcast radio station, television station, or related media company
  • Company must be a dues paying member of the Wisconsin Broadcasters Association
  • Must submit a letter of support from the current employer signed by the local manager
  • Must provide proof of attendance at a university, college, technical school or broadcast school by supplying a copy of transcripts or degree certificate
  • Must provide proof of current loan balance (documentation will remain confidential)

Applications will be accepted Jan. 1 through Feb. 28, 2021. The grant will be awarded at the WBA Summer Conference.

A morning producer at WTMJ-AM in Milwaukee, Rachel Frye, was the recipient of the first ever Results Broadcasting Education Grant last year.

“Results Broadcasting is so proud of the dedicated men and women in the Wisconsin over the air radio and TV industry working in all phases of the business,” wrote Results Broadcasting owner and WBA Hall of Famer Bruce Grassman. “It is an opportunity to help people with some of their student debt and to let them know they are part of the greatest state of broadcasters…Wisconsin. Results Broadcasting is proud to continue this award for many years to come.”

Thank you to the Grassmans for their support of broadcasting in Wisconsin.

For more information and to apply, visit wbafoundation.org.

Local Broadcast Legend Glen Moberg was honored last session by the Wisconsin State Legislature.

Moberg was honored in 2019 as a WBA Local Broadcast Legend. The Wisconsin Public Radio veteran journalist retired in February 2019 and died in September 2019 after fighting cancer.

The Wisconsin State Assembly and Wisconsin State Senate passed a resolution last session honoring Moberg for his career in broadcasting and service to the communities of central Wisconsin.

The resolution reads, “through his tireless work over 15 years at Wisconsin Public Radio and nearly 50 years in the broadcasting industry, Glen has become a uniting figure and welcoming voice for the people of his community, serving as a role model to all those in journalism who seek to uphold the values of truth, fairness, and accuracy.”

Moberg’s family was on hand for State Senate passage of the resolution on Jan. 21. The Assembly approve the resolution on Feb. 6.

The Walker Broadcast Management Institute scheduled for April 2021 will be postponed to April 2022.

The WBA Foundation Board voted unanimously to again delay the three-day session because of the ongoing pandemic. The Institute is hosted on the University of Wisconsin campus in Madison, which remains closed to outside groups. The school has already canceled spring commencement. Many companies are also not allowing employees to travel through next spring.

While specific dates are yet to be determined, the Institute is expected to take place in April 2022.

The Board decided to forgo the option of hosting the event online, citing the benefits of the Management Institute being built around the camaraderie that takes place over the three-days in each year of the three-year course.

The 2020 Institute was also postponed because of the pandemic. The courses scheduled for 2020 will be conducted in 2022.


Our Mission

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.