Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

WBA Hall of Famer Terry Baun died Saturday. He was 74.

Known to all as Terry, his broadcast career started in 1967 at Milwaukee’s classical music station, WFMR-FM. After ten years there, he began a series of moves into corporate engineering, while also forming his own consulting firm, Criterion Broadcast Services, in Milwaukee. Through the years, he worked for Sudbrink Broadcasting, Multimedia Broadcasting, and Cumulus Broadcasting. He completed his broadcasting career working for the Wisconsin Educational Communications Board where he oversaw the engineering and operations of the delivery system for Wisconsin Public Radio and Television throughout the state of Wisconsin, retiring in 2017 after 10 years. He was a graduate of Marquette University.

Baun’s activity in the Society of Broadcast Engineers began in 1976 when he first joined the Society and became involved in Chapter 28 of Milwaukee, serving in several leadership capacities. Later in his career, while living in Indiana, he served as Certification Committee Chair for Chapter 25 in Indianapolis.

Baun’s contributions to the SBE at the national level were numerous and significant. He was first elected to the national SBE Board of Directors in 1987, serving a two-year term and was elected to a three-year term in 1991. That term was interrupted after two years as he was elected national vice president in the fall of 1993. Baun served in that position for two years before being elected to two consecutive terms as national president, beginning in 1995.

During his terms as national president, the Society instituted the Leadership Development Course. Baun worked to develop stronger ties and awareness of the SBE by the state broadcaster associations nationwide. He initiated a significant upgrade of the Society’s national office data management capability. The Society successfully transitioned from the multi-association World Media Expo, which ended in 1996, to the SBE National Meeting concept that’s still in use today. The SBE self-published the EAS Primer, written by fellow Wisconsinite Leonard Charles, during his term and the Society held its first strategic planning meeting during Baun’s presidency. During his two years as president, SBE membership grew as did the SBE’s financial strength.

His dedication to the development of continuing education for broadcast engineers has been evident in his tenure as chair of the SBE National Certification Committee (from 1998 to 2001) and later as the developer and instructor of a computer networking technologist course which facilitated many broadcast engineers to bridge the gap between traditional broadcast engineering and information technology skill sets, as well as becoming SBE Certified Broadcast Networking Technologists. Much of Baun’s professional life has been spent working for and on behalf of the Society and mentoring the broadcast engineer on the lecture circuit and through promotion of the SBE Certification program.

Baun was a member of the SBE national Certification Committee for 21 years, from 1998 to 2019, serving as the committee chair for three of those years.

Baun was instrumental in the creation and subsequent tutorial of the SBE Certified Broadcast Networking Technologist (CBNT) certification. His dedication to this program resulted in one of the highest participation rates of any SBE certification level. Baun was also instrumental in the development of the SBE AM Directional Specialist (AMD) certification, providing many of the essay questions.

As a speaker, Baun presented more than 35 full and half-day seminars covering topics such as broadcast computer networks, managements skills for engineers, chief operator rules review, FCC compliance review and RF fundamentals for studio engineers.

Baun joined the SBE in 1976. He was named the SBE’s Broadcast Engineer of the Year in 1991, the very first time the award was presented. He was named SBE Fellow in 1999, and in 2003 Baun was awarded the SBE Educator of the Year award recognizing his many contributions in support of professional development for broadcast engineers. He holds the Certified Professional Broadcast Engineer, AM Directional Specialist and Certified Broadcast Networking Technologist certifications from the SBE. In 2010, Baun was awarded the SBE’s John H. Battison Award for Lifetime Achievement.

Baun also contributed much to his home state via the Wisconsin Broadcasters Association. He was one of the original members of the WBA Summer Engineering Conference Steering Committee. Baun founded the WBA Media Technology Institute in 2011.

He played a key role in developing the self-inspection program within the broadcast industry and is considered a leader in this field. Baun was one of the architects of the Wisconsin Broadcasters Association’s Alternative Broadcast Station Inspection Program, serving as the WBA’s chief inspector for more than ten years, beginning with the program’s inauguration in 1995. In addition to Wisconsin, he conducted alternative station inspections for broadcast associations in Indiana, Michigan, and Ohio. As an inspector himself, Baun took on the primary role of mentor with stations to help them with their compliance issues rather than the role of an enforcer. His desire was to have stations comply with the rules rather than looking for reasons to cite them for noncompliance.

In 2000, Baun initiated the 24-hour hotline for engineers in the state of Wisconsin through the WBA, which he manned 24 hours a day, seven days a week. Based on his program model, other state broadcast associations have adopted the 24-hour engineering hotline. For all of his efforts in Wisconsin, Baun was inducted into the Wisconsin Broadcasters Association Foundation Hall of Fame in 2004.

In his position with the Wisconsin Educational Communications Board, Baun played a key role in guiding the transition of Wisconsin Public Television to full digital broadcasting. In addition to his duties associated with ECB and Wisconsin Public Television, he spent a good deal of time working with the Wisconsin Broadcasters Association in a variety of activities that not only benefited the ECB and WPT, but the entire television community. The WPT transition included the early cutover to digital for WPT’s six translators and included coordinating a triage plan with WPT programming staff for the five full-power transmitters in advance of the original Feb. 17, 2009 shut-off date.

Baun implemented the planning process with ECB staff for the next generation of the Broadcast Interconnect which delivers Wisconsin Public Radio, Wisconsin Public Television, EAS and Amber Alert programming throughout the state.

He served as a role model and has worked diligently on the partnership model between the ECB and the University of Wisconsin public radio and television issues.

Baun implemented a “paperless” reporting system for engineering updates from field staff. It’s a system that allows ECB engineering staff from throughout the state to have a snapshot of projects and issues at each site. Projects that Baun oversaw included the WHHI tower, the WHAA-FM – Coloma radio project the University of Wisconsin System built in 2011, and the Chilton gap filler tower, a joint project with the Wisconsin Department of Transportation. Baun also watched over the HD radio installations at ECB’s FM stations.

Baun also penned many contributions to publications. His articles have appeared in Milwaukee MagazineRadio WorldBroadcast Engineering, and the Milwaukee Press Club Annual. He also co-authored a chapter on facilities documentation in an edition of the NAB Engineering Handbook and applied for a patent on an internet media streaming delivery system.

Besides his long membership with the SBE, Baun was a member of the Audio Engineering Society, the Association of Federal Communications Consulting Engineers, and the IEEE. He also served on the Milwaukee Area Technical College Broadcast Communications Engineer Advisory Committee, which revamped the curriculum and brought the lab and studio equipment up to current broadcast standards.

His dedication to broadcasting in general and broadcast engineering, the SBE, the WBA and his employers, are clearly evident. What differentiates Baun from other exceptional engineers is his ability to share his engineering expertise with industry peers as a great communicator teacher.

In the WBA video tribute to Baun earning his 2004 induction into the Wisconsin Broadcasting Hall of Fame, Baun shared his thoughts on broadcast engineering and his career, “Engineers are a critical part of the broadcasting enterprise. They’re technologists who bring broadcasting to life. I’ve always thought of myself as a broadcaster. Period. And within the scope of broadcasting, I feel that my contributions have been primarily in the technical side, the engineering side.

“My career: Something involved with technology, and also involved with helping other people learn about technology to help their careers move along. I guess the educational aspect of what I’m doing is probably going to be my proudest moment when it’s all said and done.”

In September 2002, Baun married Linda Godby. When they married, he was inducted into his most challenging role: that of being a father to Leslie and Stacey. Terry would say, “You have a father and I respect that. I am here for you in any capacity that you need, and I am not going anywhere.”

Baun said one of his proudest moments was when both daughters asked him to be beside them and walk them down the aisle on their wedding days. Leslie (Wood) has three children: Cayleigh, Logan and Hunter. Stacey (Overman) is married to Nick Overman. They have two children: Grayson and Amiah.

Baun loved trains, classical music, Fleetwood Mac, and the Beatles. He was mortified when Stacey asked him what a Beatle was. He loved the Packers, but also loved to talk to Leslie on Sunday and discuss the games that the Colts and the Packers played that day.

Baun enjoyed reading to his grandchildren and playing trains with Grayson. He watched his fair share of Dora, Vampirina, Thomas the Train, and Curious George. Even though he didn’t get to ride the teacups, Baun enjoyed going to Disney with all the family. Being the avid reader that he is, he read many books and watched a biopic on Walt Disney. He surmised, though flawed as we all are, that Walt was a genius but not sure he would have appreciated where his world is today.

Baun said he wanted a party (a big one). Therefore, there will be a celebration with food, friends, drink and music, and many other surprises on Sunday, Jan. 16 at the Madison Marriott West from 5 p.m. until whenever.

[embedded content]

WBA Hall of Famer and lifelong broadcaster, Jim Schuh, has died.

Schuh, 83, died Wednesday at Marshfield Medical Center in Weston, according to his obituary.

Schuh was a Milwaukee native and graduate of Marquette University. His career began in 1957 with a 6-year stint as an announcer and reporter for four different Milwaukee area radio and television stations. WSPT/WXYQ, Stevens Point was his home from 1963-88, where he served as a host, news director, program director and for 15 years, as general manager. He also served as general manager of WBIZ/WJJK in Eau Claire and WNAM/WUSW in Neenah‑Oshkosh from 1986 to 1989.

From 1990 to 1999, when he retired from active broadcasting, he was the president and managing partner of WIZD‑FM in Plover.

Beginning in 1983 and continuing after his retirement from broadcasting, Schuh served as a lecturer in the University of Wisconsin-Stevens Point Department of Communications. He was honored in 1969 with Marquette University’s Distinguished Alumnus Award.

He served on the Wisconsin Broadcasters Association Board Directors from 1983 to 1989 and as President of the WBA in 1987-88. He was inducted into the WBA Hall of Fame in 2003.

In lieu of flowers donations in Jim’s name to; Operation Bootstrap, St. Bronislava Parish, United Way of Portage County and UWSP Foundation would be appreciated.

Mass of Christian Burial will be 11 a.m. on Wednesday Nov. 3 at St. Bronislava Catholic Church at 3200 Plover Road in Plover. Rev. James Trempe will officiate. Entombment will be in the parish cemetery.

Visitation for family and friends will be Tuesday from 4 p.m. concluding with a rosary prayed at 7 p.m. at the Pisarski Community Funeral Home at 2911 Plover Road in Plover. Also, from 9:30 a.m. until the time for Mass Wednesday Morning at the Church.

Masks will be required at the visitation on Tuesday evening at the funeral home.

[embedded content]

Two WBA members are joining the Wisconsin Broadcasters Association Foundation’s Legacy Club.

Kelly Radandt, the general manager at Woodward Radio Group in Appleton and Al Lancaster, the VP and general manager of WSAW in Wausau, were named to the Legacy Club this summer.

The Legacy Club was formed in 1998 to provide a formal procedure and recognition for those who make bequests or agree to make bequests to the WBA Foundation in their wills. 

For more information on how to join the Legacy Club, please contact Foundation President Michelle Vetterkind.

The WBA Foundation Board added a new member at its August meeting after Scott Trentadue declined to seek another term on the board.

Chris Bernier, Radio Plus, Marinette/Fond du Lac will take the seat held by Trentadue. Bernier was already serving on the board as a representative from the WBA Board.

WBA Board member Colleen Valkoun was appointed to fill the WBA representative seat occupied by Bernier before he was appointed to Trentadue’s seat.

The winner of the 50/50 raffle at the WBA Summer Conference donated their winnings to the WBA Foundation.

Jerad Clark from Mid-West Family in Madison won the raffle during the Wednesday reception at the WBA Summer Conference and donated his winnings to the Foundation. The raffle generated $2,220 for the Foundation.

Thank you Jerad!

A television photographer working in Milwaukee is the 2021 recipient of the Rick Jowett Fellowship.

Ryan Whittaker works at WTMJ-TV. He was awarded $539 to take classes to take a series of classes on visual storytelling and drone photography through the Poynter Institute. He said his aim is to constantly improve as a photographer through training, staying active in broadcasting, and always reaching for that next step.

He said he would like to work on longer format stories and develop storytelling skills for digital and social media.

The Rick Jowett Fellowship was established in 2017 by the WBA Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin. Recipients of the fellowship can use the grant for professional development in the areas of photography and videography.

Applicants can learn more and apply here.

The annual submission deadline is June 1.

Jowett grew up in a media family and spent his career in photography working for the Wausau Herald and WMTV-TV in Madison. Rick began working with the Wisconsin Broadcasters Association in 1985 as the Association’s event photographer. He served graciously and unconditionally until his passing.

Do you know a student who could use assistance with educational expenses? 

The Wisconsin Broadcasters Association Foundation offers four scholarships that are increasing in value this year. Students who meet eligibility requirements are encouraged to apply for these scholarships:

  • David L. and Rita E. Nelson Family Fund Scholarship – $1,500 (up from $1,000)
  • Howard Gernetzke Scholarship – $1,500 (up from $1,000)
  • Morgan Murphy Media Scholarship – $2,500 (up from $2,000)
  • Wisconsin Broadcasters Association Foundation Scholarship – $2,500 (up from $2,000)

More information and the application can be found here.

Students who have completed at least one-half of their degree or graduation requirements in a media or media-related course of study are encouraged to apply.

Applicants must have either graduated from a Wisconsin high school or be attending a Higher Educational Institution in Wisconsin that has been designated as eligible by the WBA Foundation Board. To verify that your school is eligible, check out the approved school list.

Applicants must be planning a media career that includes audio, visual and digital/social media platforms.

The David L. and Rita E. Nelson Family Fund Scholarship is aimed at juniors and seniors and includes the following additional requirements:

  1. Applicant must be a junior or senior.
  2. Applicant must demonstrate financial need.

Previous WBA scholarship winners are not eligible.

The deadline for application is 4 p.m. on Friday, Nov. 5, 2021, and all applications must be received by the WBA office by this date.

The WBA Education Committee, and the stations that utilize the scholarship menu option for EEO credit, will screen all scholarship applications. The final determinations for scholarships will be made by a vote of the WBA Foundation Board of Directors. The two highest ranked applicants by the WBA Foundation Board will receive the $2,500 scholarships and the next two highest ranked will receive $1,500 scholarships.

The scholarships will be awarded at the WBA’s Student Seminar, Saturday, March 5, 2022.


Our Mission

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.