Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

WBA Hall of Famer and lifelong broadcaster, Jim Schuh, has died.

Schuh, 83, died Wednesday at Marshfield Medical Center in Weston, according to his obituary.

Schuh was a Milwaukee native and graduate of Marquette University. His career began in 1957 with a 6-year stint as an announcer and reporter for four different Milwaukee area radio and television stations. WSPT/WXYQ, Stevens Point was his home from 1963-88, where he served as a host, news director, program director and for 15 years, as general manager. He also served as general manager of WBIZ/WJJK in Eau Claire and WNAM/WUSW in Neenah‑Oshkosh from 1986 to 1989.

From 1990 to 1999, when he retired from active broadcasting, he was the president and managing partner of WIZD‑FM in Plover.

Beginning in 1983 and continuing after his retirement from broadcasting, Schuh served as a lecturer in the University of Wisconsin-Stevens Point Department of Communications. He was honored in 1969 with Marquette University’s Distinguished Alumnus Award.

He served on the Wisconsin Broadcasters Association Board Directors from 1983 to 1989 and as President of the WBA in 1987-88. He was inducted into the WBA Hall of Fame in 2003.

In lieu of flowers donations in Jim’s name to; Operation Bootstrap, St. Bronislava Parish, United Way of Portage County and UWSP Foundation would be appreciated.

Mass of Christian Burial will be 11 a.m. on Wednesday Nov. 3 at St. Bronislava Catholic Church at 3200 Plover Road in Plover. Rev. James Trempe will officiate. Entombment will be in the parish cemetery.

Visitation for family and friends will be Tuesday from 4 p.m. concluding with a rosary prayed at 7 p.m. at the Pisarski Community Funeral Home at 2911 Plover Road in Plover. Also, from 9:30 a.m. until the time for Mass Wednesday Morning at the Church.

Masks will be required at the visitation on Tuesday evening at the funeral home.

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Two WBA members are joining the Wisconsin Broadcasters Association Foundation’s Legacy Club.

Kelly Radandt, the general manager at Woodward Radio Group in Appleton and Al Lancaster, the VP and general manager of WSAW in Wausau, were named to the Legacy Club this summer.

The Legacy Club was formed in 1998 to provide a formal procedure and recognition for those who make bequests or agree to make bequests to the WBA Foundation in their wills. 

For more information on how to join the Legacy Club, please contact Foundation President Michelle Vetterkind.

The WBA Foundation Board added a new member at its August meeting after Scott Trentadue declined to seek another term on the board.

Chris Bernier, Radio Plus, Marinette/Fond du Lac will take the seat held by Trentadue. Bernier was already serving on the board as a representative from the WBA Board.

WBA Board member Colleen Valkoun was appointed to fill the WBA representative seat occupied by Bernier before he was appointed to Trentadue’s seat.

The winner of the 50/50 raffle at the WBA Summer Conference donated their winnings to the WBA Foundation.

Jerad Clark from Mid-West Family in Madison won the raffle during the Wednesday reception at the WBA Summer Conference and donated his winnings to the Foundation. The raffle generated $2,220 for the Foundation.

Thank you Jerad!

A television photographer working in Milwaukee is the 2021 recipient of the Rick Jowett Fellowship.

Ryan Whittaker works at WTMJ-TV. He was awarded $539 to take classes to take a series of classes on visual storytelling and drone photography through the Poynter Institute. He said his aim is to constantly improve as a photographer through training, staying active in broadcasting, and always reaching for that next step.

He said he would like to work on longer format stories and develop storytelling skills for digital and social media.

The Rick Jowett Fellowship was established in 2017 by the WBA Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin. Recipients of the fellowship can use the grant for professional development in the areas of photography and videography.

Applicants can learn more and apply here.

The annual submission deadline is June 1.

Jowett grew up in a media family and spent his career in photography working for the Wausau Herald and WMTV-TV in Madison. Rick began working with the Wisconsin Broadcasters Association in 1985 as the Association’s event photographer. He served graciously and unconditionally until his passing.

Do you know a student who could use assistance with educational expenses? 

The Wisconsin Broadcasters Association Foundation offers four scholarships that are increasing in value this year. Students who meet eligibility requirements are encouraged to apply for these scholarships:

  • David L. and Rita E. Nelson Family Fund Scholarship – $1,500 (up from $1,000)
  • Howard Gernetzke Scholarship – $1,500 (up from $1,000)
  • Morgan Murphy Media Scholarship – $2,500 (up from $2,000)
  • Wisconsin Broadcasters Association Foundation Scholarship – $2,500 (up from $2,000)

More information and the application can be found here.

Students who have completed at least one-half of their degree or graduation requirements in a media or media-related course of study are encouraged to apply.

Applicants must have either graduated from a Wisconsin high school or be attending a Higher Educational Institution in Wisconsin that has been designated as eligible by the WBA Foundation Board. To verify that your school is eligible, check out the approved school list.

Applicants must be planning a media career that includes audio, visual and digital/social media platforms.

The David L. and Rita E. Nelson Family Fund Scholarship is aimed at juniors and seniors and includes the following additional requirements:

  1. Applicant must be a junior or senior.
  2. Applicant must demonstrate financial need.

Previous WBA scholarship winners are not eligible.

The deadline for application is 4 p.m. on Friday, Nov. 5, 2021, and all applications must be received by the WBA office by this date.

The WBA Education Committee, and the stations that utilize the scholarship menu option for EEO credit, will screen all scholarship applications. The final determinations for scholarships will be made by a vote of the WBA Foundation Board of Directors. The two highest ranked applicants by the WBA Foundation Board will receive the $2,500 scholarships and the next two highest ranked will receive $1,500 scholarships.

The scholarships will be awarded at the WBA’s Student Seminar, Saturday, March 5, 2022.

A producer at WBAY-TV in Green Bay is the recipient of the Results Broadcasting Education Grant.

Morgan Schillinger graduated from St. Norbert College in 2017 and worked at WLUK-TV and WFRV-TV in Green Bay before joining WBAY-TV in June 2018. She produces newscasts daily and seeks interviews with local and national newsmakers.

Vice President and General Manager of WBAY-TV, Steve Lavin, said Schillinger was recently chosen to produce a unique new newscast, a task requiring incredible skill. He said the show has been a huge success.

“Morgan is generous, kind, and caring, and well-liked by her teammates,” Lavin wrote in his recommendation. “Although her work is behind-the-scenes, her fingerprints are all over some of our most valued programming. I’m very proud to have Morgan on the WBAY team.”

Schillinger was chosen from a long list of applicants by a subcommittee of the WBA Foundation Board.

“I feel truly blessed to have been selected for the WBA Foundation’s Results Broadcasting Education Grant,” Schillinger wrote. “Student loans can carry a heavy burden after graduation, and this will surely help me in paying mine off. I cannot thank the panel enough for selecting me. I know there were many applicants, and for that I am grateful.”

Thank you to Bruce and Don Grassman of Results Broadcasting for their vision in establishing the grant. It is an idea that is being replicated by other state broadcast associations.

“I would like Results Broadcasting to know how honored I am for this opportunity and for their generous grant,” Schillinger wrote. “This award makes a big difference for young journalists finding their way in the news industry. I would also like to thank WBAY general manager, Steve Lavin, for his wonderful letter of recommendation. I’m so lucky to work with such amazing and talented journalists at Action 2 News. It’s a blessing each and every day.”

Rachel Frye, a morning producer at WTMJ-AM in Milwaukee, was awarded the first ever Results Broadcasting Education Grant last year.

Anyone interested in applying for the grant can find more information here.

Applications for the next round will be accepted beginning Jan. 1, 2022.

Morgan Schillinger and Steve Lavin


Our Mission

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.