Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

A producer at WBAY-TV in Green Bay is the recipient of the Results Broadcasting Education Grant.

Morgan Schillinger graduated from St. Norbert College in 2017 and worked at WLUK-TV and WFRV-TV in Green Bay before joining WBAY-TV in June 2018. She produces newscasts daily and seeks interviews with local and national newsmakers.

Vice President and General Manager of WBAY-TV, Steve Lavin, said Schillinger was recently chosen to produce a unique new newscast, a task requiring incredible skill. He said the show has been a huge success.

“Morgan is generous, kind, and caring, and well-liked by her teammates,” Lavin wrote in his recommendation. “Although her work is behind-the-scenes, her fingerprints are all over some of our most valued programming. I’m very proud to have Morgan on the WBAY team.”

Schillinger was chosen from a long list of applicants by a subcommittee of the WBA Foundation Board.

“I feel truly blessed to have been selected for the WBA Foundation’s Results Broadcasting Education Grant,” Schillinger wrote. “Student loans can carry a heavy burden after graduation, and this will surely help me in paying mine off. I cannot thank the panel enough for selecting me. I know there were many applicants, and for that I am grateful.”

Thank you to Bruce and Don Grassman of Results Broadcasting for their vision in establishing the grant. It is an idea that is being replicated by other state broadcast associations.

“I would like Results Broadcasting to know how honored I am for this opportunity and for their generous grant,” Schillinger wrote. “This award makes a big difference for young journalists finding their way in the news industry. I would also like to thank WBAY general manager, Steve Lavin, for his wonderful letter of recommendation. I’m so lucky to work with such amazing and talented journalists at Action 2 News. It’s a blessing each and every day.”

Rachel Frye, a morning producer at WTMJ-AM in Milwaukee, was awarded the first ever Results Broadcasting Education Grant last year.

Anyone interested in applying for the grant can find more information here.

Applications for the next round will be accepted beginning Jan. 1, 2022.

Morgan Schillinger and Steve Lavin

Four scholarships will be given out during the WBA Student Seminar on March 6 to students studying broadcasting in Wisconsin. Learn more about the WBA Student Scholarship program and apply here. Interested in supporting the scholarship program? Learn more here.

The recipients are:

Reagan Zimmerman

Reagan Zimmerman is the 2021 WBA Foundation Scholarship recipient.                 

Reagan is attending the University of Wisconsin-Madison. She is majoring in Journalism, Reporting, and Strategic Communication. Reagan is planning to graduate in the spring of 2021.

Reagan’s career goal is to be a combat journalist alongside the military overseas. Her passion is to work closely with the military to highlight important stories no one else is telling.

Reagan has worked as a reporter, anchor, and producer on “The Badger Report” student newscast and was a Civilian Public Affairs Specialist for UW ROTC Badger Battalion and U.S. Army Cadet Command.

She was also an intern at NBC 15 (WMTV-TV) in Madison where she worked alongside anchor, multimedia journalists, and producers. She was a journalist for The Green Laker, and also supported ESPN and ABC as a sideline utility worker at Badger and Packer football games.

Reagan’s work is described as professional, well-organized, on point, and timely. She’s demonstrated versatility, a strong understanding of the field, and a willingness to get involved.

Tamia Fowlkes

Tamia Fowlkes the 2021 Morgan Murphy Media Scholarship recipient.                 

Tamia is attending the University of Wisconsin-Madison. She is majoring in Journalism and Political Science. Tamia is planning to graduate in the spring of 2022.

Tamia wants to pursue a career in broadcast or digital journalism that allows her to inform and address the issues of people from all different backgrounds, empowering and enabling them to further pursue their endeavors.

Tamia is involved in numerous groups on campus and already has a lot of media experience. She’s been an intern at the Wisconsin State Journal, earned an NBC Fellowship, was the CNN-NewsCo Temporary Development Coordinator, produces the “Pod-Cast Your Vote” podcast, and has written for Madison Commons, Madison365, among others.

Tamia is described by one professor as one the best undergraduates he has worked with in the last decade. He calls her a born leader with professional maturity beyond her years. Another professor says Tamia brings energy and enthusiasm to everything she does.

Sydney Trupp

Sydney Trupp is the 2021 David L. Nelson Scholarship recipient.                 

Sydney is attending the University of Wisconsin-Whitewater. She is majoring in English with a creative writing emphasis and a minor in Marketing. Sydney is planning to graduate in the spring of 2021.

Sydney’s career goal is to work for a marketing firm or advertising agency as a copywriter or in the creative department. She has an interest in digital marketing and has pursued and earned numerous certifications in the field.

Sydney was nominated and accepted into The National Society of Leadership and Success (NSLS, Sigma Alpha Pi), which is strictly awarded to a small portion of UW-Whitewater students. She’s also enthusiastically involved in numerous extra-curricular activities.

Sydney is described as having unmatched creativity and passion in marketing, attention to detail, and a strong work ethic. She’s always willing to come up with the best content.

Kingsley-Reigne Pissang

Kingsley-Reigne Pissang is the 2021 Howard Gernetzke Scholarship recipient.                 

Kingsley is attending the University of Wisconsin-Madison. She is majoring in Strategic Communications and Reporting and African-American studies with a minor in Leadership. She is planning to graduate in the spring of 2021.

Kingsley’s career goal is to own her own crisis management agency. She plans to attend graduate school for public relations in Washington D.C. where she also hopes to build her experience and network in her path to reach her goal.

Among her many roles on campus, Kingsley is President of the Student Inclusion Coalition where she received national media attention for a video she created, produced, casted, and voiced promoting diversity and inclusion on campus.

Kingsley is also one of the leading journalists for The Black Voice, which is the only UW newspaper directly serving the African-American community. She’s also served as President of the UW Black Student Union and co-chair of the UW’s Black History Month committee.

Kingsley is described as an outstanding student with skills as a leader, writer, and designer. She has an upbeat and infectious desire to give good to the world and spread her enthusiasm to others.

Results Broadcasting has established a $1,000 Education Debt Assistance Grant to help broadcasters pay off their student loans. This grant is available to individuals currently employed in Wisconsin broadcasting or related media.

Applicants must meet the following criteria:

  • Must be currently employed at a Wisconsin broadcast radio, television or related media company
  • Must have completed a minimum of one year employment with a Wisconsin broadcast radio station, television station, or related media company
  • Company must be a dues paying member of the Wisconsin Broadcasters Association
  • Must submit a letter of support from the current employer signed by the local manager
  • Must provide proof of attendance at a university, college, technical school or broadcast school by supplying a copy of transcripts or degree certificate
  • Must provide proof of current loan balance (documentation will remain confidential)

Applications will be accepted Jan. 1 through Feb. 28, 2021. The grant will be awarded at the WBA Summer Conference.

A morning producer at WTMJ-AM in Milwaukee, Rachel Frye, was the recipient of the first ever Results Broadcasting Education Grant last year.

“Results Broadcasting is so proud of the dedicated men and women in the Wisconsin over the air radio and TV industry working in all phases of the business,” wrote Results Broadcasting owner and WBA Hall of Famer Bruce Grassman. “It is an opportunity to help people with some of their student debt and to let them know they are part of the greatest state of broadcasters…Wisconsin. Results Broadcasting is proud to continue this award for many years to come.”

Thank you to the Grassmans for their support of broadcasting in Wisconsin.

For more information and to apply, visit wbafoundation.org.

Local Broadcast Legend Glen Moberg was honored last session by the Wisconsin State Legislature.

Moberg was honored in 2019 as a WBA Local Broadcast Legend. The Wisconsin Public Radio veteran journalist retired in February 2019 and died in September 2019 after fighting cancer.

The Wisconsin State Assembly and Wisconsin State Senate passed a resolution last session honoring Moberg for his career in broadcasting and service to the communities of central Wisconsin.

The resolution reads, “through his tireless work over 15 years at Wisconsin Public Radio and nearly 50 years in the broadcasting industry, Glen has become a uniting figure and welcoming voice for the people of his community, serving as a role model to all those in journalism who seek to uphold the values of truth, fairness, and accuracy.”

Moberg’s family was on hand for State Senate passage of the resolution on Jan. 21. The Assembly approve the resolution on Feb. 6.

The Walker Broadcast Management Institute scheduled for April 2021 will be postponed to April 2022.

The WBA Foundation Board voted unanimously to again delay the three-day session because of the ongoing pandemic. The Institute is hosted on the University of Wisconsin campus in Madison, which remains closed to outside groups. The school has already canceled spring commencement. Many companies are also not allowing employees to travel through next spring.

While specific dates are yet to be determined, the Institute is expected to take place in April 2022.

The Board decided to forgo the option of hosting the event online, citing the benefits of the Management Institute being built around the camaraderie that takes place over the three-days in each year of the three-year course.

The 2020 Institute was also postponed because of the pandemic. The courses scheduled for 2020 will be conducted in 2022.

An educator, entrepreneur, trailblazer, and WBA Hall of Fame inductee, Nancy Zieman hosted Sewing With Nancy on public television stations for more than 30 years. Now, an all-new documentary tells the story of Nancy’s life through her own words and the reflections of those she inspired across a lifetime of education, family and faith. 

Nancy Zieman: Extraordinary Grace premieres 7 p.m. Monday, Nov. 23 on PBS Wisconsin.  

Zieman was host of Sewing With Nancy, the longest-running television sewing program, produced in the PBS Wisconsin studios and broadcast on public television stations across the country for more than three decades.  

Humble and quiet by nature, Zieman provided creative inspiration to her dedicated viewers for decades. An entrepreneur who founded Nancy’s Notions — an international mail order company based in Beaver Dam that started at her kitchen table — Zieman also helped develop The Great Wisconsin Quilt Show with PBS Wisconsin, a vibrant example of her inspiration to others, bringing together people from across the United States to celebrate the art and craft of quilting. 

Zieman’s life was also marked by several personal and physical challenges, some of which she bravely shared with her fans. When she died in 2017, the outpouring of gratitude proved her to be a public television icon, who earned an immense and loyal following because of her steady and inspired work on public television. 

“Because PBS Wisconsin had such a longstanding and important relationship with Nancy, after she passed in 2017, we knew we wanted to do something to not just honor her but bring her story to the public,” said Laurie Gorman, executive producer of the documentary and longtime producer of Sewing With Nancy. “A lot of people knew her as Sewing With Nancy, and that’s very important, but a lot of people didn’t know about the story behind how that show was created, how Nancy found her calling, the challenges she faced multiple times throughout her life. It’s a story about somebody who overcame a lot of challenges in her life and still was able to find success and artistic expression as well.” 

The resulting film is a visual treasure trove of never-before-seen moments from Zieman’s life, from her diagnosis with Bell’s palsy, a rare facial paralysis, as a toddler to the early days of her sewing career to the stops and starts that led her to host Sewing With Nancy

Featuring archival first-person recordings of Zieman, video from 30 years of Sewing With Nancy, and interviews with Zieman’s family, friends and colleagues, the new documentary tells the story of an inspirational life marked by extraordinary grace. 

Bob Barry had a long career interviewing some of the biggest names in music during the 60s and 70s. He ruled the airwaves in Milwaukee radio at WOKY-AM, WEMP-AM, WISN-AM and WZTR-FM. He conducted hundreds of interviews and kept recordings of his most memorable moments. He talked with the Beatles, the Rolling Stones, James Brown, Dolly Parton, Sophia Loren, Gregory Peck, Dick Clark, Sonny and Cher, and many more.

“I’m overwhelmed and humbled by the reaction to the podcasts,” Barry said. “I have especially enjoyed the stories and comments listeners have shared. Many had interesting personal memories of my guests.”

Upcoming episodes will feature Dickie Goodman, Alan Alda, Henry Mancini, the Everly Brothers, Johnny Mathis, and Mel Blanc.

“The Bob Barry Unearthed Interviews podcast is a hidden gem,” said WBA President and CEO Michelle Vetterkind. “Each episode is a captivating time capsule that young and old will both appreciate. Bob’s got great questions for his guests and has interesting stories to tell about each interview. I’m looking forward to many more episodes.”

WBA member stations are welcome to download and air episodes as they become available, with credit given to the podcast.

The Bob Barry’s Unearthed Interviews Podcast is supported with a generous contribution from WBA Hall of Famer Terry Baun, who is also part of the WBA Foundation’s Legacy Club.

Our Mission

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.