Wisconsin Broadcasters Association Foundation

Our MIssion

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

The WBA Foundation is getting thank yous for it recent awarding of Educational Support Grants. Two letters are below:

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Hello Michelle,

I hope all is well with you and the WBA!

I would like to sincerely thank you and the Wisconsin Broadcasters Association Foundation for the Educational Support Grant grant of $2,500 for the purchase of production equipment that will serve the needs of our Stage & Screen Arts students now and into the future!

As with many institutions of higher education, we are tasked with being as resourceful as humanly possible while providing the best education and experience for our students who we are preparing to become productive leaders.  … Read More

The WBA Foundation held two statewide political debates in October highlighting the major party candidates in the race for Governor and the U.S. Senate. The Wisconsin Association of Independent Colleges and Universities sponsored the debates.

U.S. Senate candidates Sen. Tammy Baldwin and State Senator Leah Vukmir debated Oct. 13 in Wausau. Wisconsin gubernatorial candidates Gov. Scott Walker and State Superintendent of Public Schools Tony Evers debated Oct. 19 in Madison. Both debates were moderated by Jill Geisler, longtime Wisconsin news professional, WBA Hall of Fame member, author, and Bill Plante Chair in Leadership and Media Integrity at Loyola University,  … Read More

A man who helped to form and guide thousands of students during his 55 year academic and broadcast career has died.

Henry Lippold died Saturday at Mayo Clinic Health System in Eau Claire. He was 89.

Lippold started his career in 1947 and maintained academic and professional careers at UW-Oshkosh, UW-Madison, Northwestern University, and WOSH-AM, Oshkosh, WIB-AM, Poynette, WHA-AM, Madison, and WLS-AM, Chicago. He spent five years in broadcast news at WMT-AM and TV in Cedar Rapids, Iowa, before embarking on a 43-year academic career in 1959 at the University of Illinois where he taught television news and broadcast writing and was also the news and public affairs director for UI’s WILL-TV in Urbana.  … Read More

Wisconsin gubernatorial candidates Gov. Scott Walker and State Superintendent Tony Evers debated Friday night in Madison at a one-hour televised event sponsored by the WBA Foundation with funding provided by the Wisconsin Association of Independent Colleges and Universities. It was aired live or delayed by more than 80 television and radio stations throughout the state. The debate was also shown live on national network C-SPAN and it was streamed on at least 17 different websites.

The debate was produced at WMTV-TV and moderated by Jill Geisler, longtime Wisconsin news professional, WBA Hall of Fame member, author, and Bill Plante Chair in Leadership and Media Integrity at Loyola University,  … Read More

The second of two WBA Foundation debates will take place Friday, Oct. 19, at 8 p.m. and air live or delayed on more than 80 radio and TV stations in Wisconsin.

View the most current carriage list here (Updated Oct. 16)

Financial support for the debate is provided by the Wisconsin Association of Independent Colleges and Universities.

The debate will be produced at WMTV-TV and moderated by Jill Geisler, longtime Wisconsin news professional, WBA Hall of Fame member, author and Bill Plante Chair in Leadership and Media Integrity at Loyola University, Chicago.  … Read More

A pioneer in local television news and WBA Hall of Famer has died.

​Joseph T. Loughlin, 87, died Nov 9, 2017. He was living in Huntley, Illinois.

Loughlin began his 45 year broadcast career as a news reporter, producer, and anchor at television stations in Alabama and Florida. In 1963, he produced and anchored the nation’s first nightly 1-hour newscast at Tampa’s WTVT-TV.

From 1963 to 1966 he organized the first local news department of WCBS-TV, New York. He was General Manager of WVTV, Milwaukee, 1969-81, establishing it as a top independent television station.  … Read More

U.S. Senate candidates Sen. Tammy Baldwin and State Senator Leah Vukmir debated Saturday night in Wausau at a one-hour televised event sponsored by the WBA Foundation with funding provided by the Wisconsin Association of Independent Colleges and Universities. It was aired live or delayed by more than 80 television and radio stations throughout the state. The debate was also shown live on national network C-SPAN and Wisconsin public affairs cable network WisconsinEye and it was streamed on at least 17 different websites.

The debate was produced at WSAW-TV and moderated by Jill Geisler, longtime Wisconsin news professional, WBA Hall of Fame member,  … Read More

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Our Mission

The Wisconsin Broadcasters Association Foundation contribution to broadcasting in Wisconsin encompasses a strategic, long term vision for enhancing, promoting and supporting the broadcast industry by encouraging the preservation of broadcast history, participating in public affairs activities in the State of Wisconsin and providing educational opportunities for professional broadcasters and those who seek future careers in the broadcast industry.

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