WBA & WBA Foundation Continue High School Initiative

Ken Beno, WBA Education Chair

For the third year in a row, the Wisconsin Broadcasters Association (WBA) and WBA Foundation (WBAF) provided underwriting for our High School Initiative for the 2015-2016 school year.

The program is designed to target juniors and seniors in high school who are interested in broadcasting, marketing, and/or engineering.

Ken Beno, our own WBA Education Chair who leads the project, has had a busy year! In addition to seven presentations this fall at Appleton North, Whitnall (Greenfield), Kiel, and Lincoln (Manitowoc), 201 students from thirty-five schools (see the list below**) attended sessions at the Future Business Leaders of America (FBLA) regional meeting in February at Chequamegon High School in Park Falls, and the DECA State Career Development Conference in Lake Geneva in March.

DECA stands for “Distributive Education Clubs of America” which is an international association of high school and college students and teachers of marketing, management, entrepreneurship in business, finance, hospitality, and marketing sales and service. A display with information on broadcast careers was set up the second day of the DECA conference.

The workshop featured broadcast careers with the emphasis on sales and marketing.

**Appleton East, Appleton West, Arrowhead (Hartland), Badger (Lake Geneva), Brown Deer, Dodgeville, Gibraltar (Fish Creek), Green Bay West, Holmen (Near Lacrosse), Indian Trail (Kenosha), Janesville Parker, Kettle Moraine (Wales), La Crosse Central, Madison West, McFarland, Menomonie, Mosinee, Mt. Horeb, Necedah, New London, Northwestern (Maple), Oconomowoc, Sheybogan North, Slinger, Sparta, Tomah, Wausau West, West Salem, Medford, Chequamegon (Park Falls), Superior, Colfax, Somerset, Baldwin, and Chippewa Falls.