2019 WALKER BROADCAST MANAGEMENT INSTITUTE
The Walker Broadcast Management Institute will be in its 22nd year, having completed its seventh, 3-year management education cycle in 2018. The 2019 Institute will mark the first year of another 3-year cycle and is designed for broadcast managers and those seeking or being prepared for broadcast management positions.
The 2019 session will be held April 2-4 in Madison. Registration has not yet started.
Come back soon for the 2019 agenda. Below is the agenda from the last Walker Broadcast Management Institute:
April 17, 2018
Marketing and The Future
- How has broadcast marketing changed? Is this the “new normal?”
- Does “brand” still matter?
- What are possible futures of the broadcast industry?
- What is the real competition to broadcast?
Presented by Linda Gorchels, knowledge connector. For over 20 years Linda has taken experiences from hundreds of business clients, connected them with researched “best practices,” and shared the insights with managers and executives. At the UW-Madison’s Center for Professional and Executive Development, she was both a corporate trainer and a director of the marketing curriculum. Now, as a director emerita, she provides workshops for select clients. She is a blogger, author and “creativity curator” for her own company, Tomorrow’s Mysteries, LLC.
Dinner with group – place to be announced
April 18, 2018
Developing People Around You
- Build on existing coaching and communication skills to confidently coach in the following situations, individual performance improvement, peer to peer coaching, and team coaching.
- Learn and practice 5 critical coaching competencies every leader (and leaders- in- training) must master
- Understand the role of motivation in coaching
- Improve the quality and delivery of feedback to others
- Understand the challenges and opportunities when coaching across generations
Presented by Betsy Hagan, is an independent consultant specializing in organizational effectiveness and talent development. Her background includes 15 years of senior leadership experience in corporate Human Resources and Program Management.
She has advised companies on a variety of business improvements in the areas of strategic planning, restructuring, talent development, and cost management.
Evening – Dinner at Fluno Center with economic update from speaker:
Steven Rick, Chief Economist
CUNA Mutual Group
April 19, 2018
- Looking at the Old in a New way
- Turbo brainstorming
- Winning your audience and Overcoming resistance
- Creativity under fire
- Making friends with Change
- Daily behaviors to increase creativity
Presented by Barry Callen, clients from Coca-Cola to Epic Systems have invested half a billion dollars in the thousands of marketing communication ideas Callen has either created or creative-directed. He has been a highly-rated instructor at U.W. School of Business Executive Education Program and is the author of two books that include chapters on creativity. He studied improv comedy at Second City, has a BFA in painting, recorded an album of original songs, and has been struck by lightning.
We would like to extend our deepest appreciation to the estate of William R. Walker which graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation.