2017 WALKER BROADCAST MANAGEMENT INSTITUTE
The Walker Broadcast Management Institute is now in its 20th year, having completed its first six, 3-year management education cycle in 2015. The 2017 Institute marks the second year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions.
April 18, 2017
Financial Management for Broadcasters
- How do you evaluate lease vs. buy in capital acquisition?
- How do you value a broadcast property for sale? For purchase?
- How do you make crucial financial decisions related to debt? Equity? Venture capital?
- What is the effect of different ownership structures?
How does the stock market value shares of stock?
Presented by Thomas A. Walker, President, Mid-West Management Inc., licensee of radio stations in Madison, La Crosse, Eau Claire, Illinois, Michigan and Missouri. Walker has an MBA from the UW-Madison, was a lecturer for the UW-Madison School of Business and a Senior Manager for KPMG Peat Marwick. He is a graduate of the first 3-year cycle of the Walker Broadcast Management Institute and has specially designed this Institute’s Financial Management module for broadcast managers and those seeking or being prepared for management-level positions in broadcasting.
April 18, 2017 (evening)
Dinner with group (place to be announced)
April 19, 2017
- Clarify your understanding of what customer satisfaction is and how it relates to other corporate objectives
- Briefly examine the relationship between employees and customers
- Explore the expectations that customers and organizations bring to a transaction and how the expectations of each might change before, during and after the transaction
- Identify and evaluate the organizational points of customer contact (i.e., moments of truth)
- Look at the recovery process – what to do when mistakes happen
Presented by Robert Shaver, Executive Education, Professor Emeritus, UW-Madison School of Business. Shaver is responsible for the development and delivery of training in coaching, conflict resolution, creativity, futures, instructional skills, leadership, management of change, motivation, performance management, presentation skills, problem solving/decision making and survey design. His clients have included American Bar Association, American Red Cross, Wausau Group, Aqua-Clem, Caterpillar, CUNA Mutual Group, P.H. Glatfelter Paper, Promega, Swiss Colony, Viking Insurance and the Wisconsin Farm Agency.
April 19, 2017 (evening)
Dinner with group – with guest speaker (place to be announced)
April 20, 2017
Investigating Leadership Style
- Understand the distinction between foundational leadership styles, situational leadership styles and strategic leadership styles
- Assess yourself in each of these three styles and validate that assessment
- Recognize opportunities to use each of these three styles in your own work
Presented by Steve King, Executive Director of the UW Business School’s Center for Professional and Executive Development. The Center is housed at the Fluno Center on the UW-Madison campus. Prior to taking this role, King was the VP of Global Talent Management for Baxter Healthcare; the EVP of Human Resources for Hewitt Associates and VP of Leadership and Change Management for BMO/Harris. His 30-year corporate career has focused on both the development of managers and leadership, as well as serving in those very roles himself for three Fortune 1,000 companies.
We would like to extend our deepest appreciation to the estate of William R. Walker which graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation.